What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

 Subaru Love Promise Heart

Love Promise Stories from Subaru of Champaign County

Subaru and Subaru of Champaign County believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Supporting Special Olympics  –  Joanie K

On December 14th, 2019, Subaru of Champaign County hosted a "Registration Blitz" in Support of Special Olympics Illinois. Special Olympics athletes and the Special Olympics Polar Bear were on hand to greet the public and encourage them to register for the local Polar Plunge and Donut Dash fundraising events. Registrants were entered into a drawing for Under Armour merchandise, and a larger drawing for a week's accommodations at the Verandah Spa & Resort, Antigua.

Pawtraits with Santa - with love  –  Heidi Z

Woof! The Subaru of Champaign County hosted "Pawtraits with Santa" (pictures with Santa) to benefit the Champaign County Humane Society on Saturday, December 10, 2016. Many dog and cat owners delighted in supporting the Champaign County Humane Society by getting their animal's portraits with Santa. The staff and crew at Subaru of Champaign County were outstanding - from coordination to publicity to graciously extending their showroom for the event. They went above and beyond to benefit the Champaign County Humane Society. The animals are so lucky that Subaru has "picked them up!" With gracious thanks, The Champaign County Humane Society.

From Subaru of Champaign with Love  –  Marj M

I work with a small shelter in rural West Tennessee. For several years now we have been sending the dogs we rescue from certain death to rescues located in northern states. Our wonderful partnership with Bark and Ride Transport has aided us in this mission. The first leg of our dogs' journey takes them to overnight in Champaign County. A frequent overnight host of our dogs is Subaru of Champaign! Carleen Baker, a lady with a huge heart, arranges for several of the traveling dogs to attend wonderful slumber parties at the dealership. Not only does Carleen see that the dogs are overnighted comfortably and safely, she has taken on seeing that the dogs in our shelter receive much needed items. From blankets, food, cleaning supplies, & collars to warm coats! A fellow volunteer from the shelter and I brought a precious load of dogs on the first leg of their journey recently. Our return trip had our van filled to capacity thanks to the wonderful efforts of Carleen and her co-workers. It means so much to a small shelter run totally by volunteers and funded totally by donations to receive such wonderful gifts. Never before have I heard of an automobile dealership opening their doors to take care of formerly unwanted, abused animals overnight - treating them with loads of love and compassion - and having a donation drive to collect items for the dogs that fill the open spots in the shelter. It is a never-ending changing of the paws. Thank you Carleen and Subaru!

Slumber Pawties for Shelter Dogs on Transport Stop  –  Ginna M

Almost three years ago I was contacted by Carleen Baker with Subaru of Champaign County wanting to know how the organization could help our dog rescue efforts. My group, Bark & Ride, provides transport to shelter dogs who are on their way to new lives with adoptive homes and foster based rescues in Illinois, Wisconsin, and Minnesota. As most of these shelter dogs come from a rural Tennessee county, Champaign County is a good half-way stop for the night. In the past families in the Mahomet area have opened their homes to host a puppy or a dog, feed them, give them a bath, and take them on a walk to stretch their legs before putting them to bed in a soft, warm and quiet place for the night. There are often not enough families to host so many dogs. That's where Subaru of CC came in. They offered to open up their service bay for the night to as many dogs as we needed them to take. And we took them up on their offer--on average once a month! The volunteers come with a van and crates to pick up their guests and bring them back in the morning, rested, relaxed, and happy--in time to load them up for their final day of travel. We are so grateful for the help this group provides but most importantly we are grateful for the love of dogs that we share together! Thank you Subaru of Champaign County!